Ways to Optimize Your Blog for Maximum Traffic
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Once you have decided to create a
blog and publish it on the World Wide web you still have to do
a few more things before you can expect to earn any profit from
your blog.
This is especially true for those blogs that are not affiliated
with any existing sites and blog owners who have never run a
website before.
You are going to have to work to build some traffic and
readership to your new blog. It is going to be hard to
earn any income, let alone make a profit, on your blog site if
no one is reading it.
Before starting any aggressive
advertising campaigns it is important to make sure your blog is
search engine optimized.
There are plenty of companies
that will charge you a pretty penny to make these changes for
you, but it is easier (and naturally cheaper) to do things
yourself.
Meta tags must be included in your blog in order to catch any
random search engine traffic that might stumble your way, and
to make sure your site is indexed to appear in a search engine
in the first place.
Two free tools that will
generate quality meta tags for your site are the Submit Express
Meta Tag Generator (http://www.submitexpress.com/metatag.html
) and the
Submit Corner Meta Tag Generator (http://www.submitcorner.com/Tools/Meta
). I have used both of these tools to generate meta tags
for all of my existing blogs.
This helps ensure that my blogs get indexed and that I can
receive traffic from search engine results that display my
blog.
Both of these tools are completely free and only require the
user to answer a few questions and fill in a few blanks (site
description, keywords, etc.).
When you are done both tools can be used to analyze your newly
created meta tags and give suggestions on how to optimize them
(make them shorter or longer).
Depending on your blogging
platform your newly created meta tags might have to go in
different parts of your blog. Using Wordpress I usually
place my meta tags in the header and main index page of my blog
layout.
If you are not sure where to place the meta tags consult your
blog platforms Frequently Asked Questions or search for a help
forum dedicated to your specific blogging platform.
Once your meta tags are
created and in place you can now start submitting your blog to
major search engines. There are plenty of companies that
offer to submit your domain to search engines, for a fee, and I
recommend against using them.
If you have some time at the beginning of each month to submit
your domains manually it will be just as effective and save you
money.
I usually use Submit Express
(http://www.submitexpress.com
) to submit my blog to the search engines.
Also, because of the constant updating, blogs get indexed
faster (and stay indexed longer) than traditional
websites. This fact alone makes me a blog supporter and
promoter.
When you have gotten
comfortable with blogging, and your chosen platform, it is time
to beautify your blog. You want to make sure that your
blog stands out in the crowd, and the only way to do that is to
have a unique blog theme/template.
The worst thing that can happen to you in the world of blogging
is for readers and clients to confuse your blog with that of
your competitors.
There are many websites that
sell pre-made blog templates for reasonable prices. One
that I have personally worked with is Template Monster
(http://www.templatemonster.com
).
They sell Wordpress, Joomla,
and Mambo templates for anywhere between $30.00 and
$70.00. For an additional fee they offer another service,
Template Tuning, which will customize your heading and other
parts of the blog design for you.
However, if you know anything about Adobe Photoshop then you
should be able to make any necessary changes to the template
yourself. Template Monster includes the editable PSD
files with each order.
It is also possible to hire a
designer to create a completely unique theme/template for your
blog for a fee.
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